AD13: Entrepreneurship and Communication

This course equips learners with the knowledge and practical skills required to identify business opportunities, develop entrepreneurial ventures, and communicate effectively in professional and business environments. It introduces learners to entrepreneurship concepts, business planning, innovation, communication techniques, business correspondence, presentations, and interpersonal skills. The course prepares learners to become innovative entrepreneurs and effective communicators capable of succeeding in today's competitive business environment.

Key Topics Covered

• Introduction to Entrepreneurship
• Entrepreneurial Mindset and Characteristics
• Business Opportunity Identification
• Creativity and Innovation
• Business Planning
• Small Business Management
• Business Growth and Sustainability
• Entrepreneurial Finance
• Introduction to Communication
• Communication Process and Models
• Business Correspondence
• Report Writing
• Oral Presentations and Public Speaking
• Interpersonal Communication
• Digital Communication
• Professional Ethics and Etiquette