AD13: Entrepreneurship and Communication
- 9 Sections
- 49 Lessons
Join Live Zoom Class
5 Lessons
Topic 1
8 Lessons
- Introduction to Entrepreneurship
- INTRO TO ENTREPRENEURSHIP BY MR. KEVIN (EVENING CLASS)
- TOPIC 1: INTRO TO ENTREPRENEURSHIP BY MR. KEVIN PART 2
- NOTES-MR KEVIN
- 7TH SEP : SUBTOPICS - DIFFERENCE BETWEEN AN ENTREPRENEUR AND SMALL BUSINESS (MADAM CAROL DAY CLASS)
- 10TH SEP SUBTOPIC : CHALLENGES FACED BY AN ENTREPRENEUR (MADAM CAROL,DAY CLASS)
- 9TH SEP SUBTOPIC - ENTREPRENEURAL PROCESS,BUSINESS LIFE CYCLE, CHALLENGES FACED BY ENTREPRENEURS, CHARACTERISTICS OF ENTREPRENEURS(MR. KEVIN. EVENING CLASS)
- Identify concepts of entrepreneurship- NOTES MADAM CAROL
Topic 2
27 Lessons
- Entrepreneurial Opportunities and Business Ideas
- 14TH SEP END OF TOPIC 1 AND INTRO TO TOPIC 2: ENTREPRENEURAL ENVIRONEMNT (MADAM CAROL,DAY CLASS)
- 16TH SEP INTRODUCTION TO ENTREPRENEURSHIP (MR. KEVIN,EVENING CLASS)
- 17TH SEP SUBTOPIC: BENEFIT OF IDENTIFYING ENTREPRENEURAL OPPORTUNITY (MADAM CAROL,DAY CLASS)
- 19TH SEP SUBTOPIC: ADVANTAGES OF DEBT FINANCING(MR. KEVIN,EVENING CLASS)
- 21ST SEP MON(DAY CLASS) BY MADAM CAROL- END OF TOPIC 2 AND INTRO TO TOPIC 3:SOURCES OF CAPITAL TO AN ENTREPRENEUR
- 22ND SEP TUE(DAY CLASS) BY MADAM CAROL - CONTINUATION (SOURCES OF CAPITAL TO AN ENTREPRENEUR)
- MR KEVIN NOTES: FORMS OF BUSINESS ORGANIZATIONS
- 23RD SEP WED(EVENING CLASS) BY MR. KEVIN - SUBTOPIC : CONTINUATION WITH PARTNESHIP
- 24TH SEP THUR(DAY CLASS) BY MADAM CAROL
- 26TH SEP SAT( DAY CLASS) BY MR. KEVIN - SUBTOPIC: DOCUMENTS REQUIRED IN REGISTERING A COMPANY
- 28TH SEP MON( DAY CLASS) BY MADAM CAROL - TOPIC 4: FORMS OF BUSINESS ORGANIZATION
- 30TH SEP WED(EVENING CLASS) BY MR. KEVIN - SUBTOPIC: TYPES OF COOPERATIVE SOCIETIES
- 1ST OCT THUR( DAY CLASS) BY MADAM CAROL - TOPIC 4: FORMS OF BUSINESS ORGANIZATION,TOPIC 5: BUSINESS EXPANSION STRATEGIES
- 3RD OCT SAT(EVENING CLASS) BY MR. KEVIN - TOPIC: BUSINESS EXPANSION STRATEGIES
- topic 2 notes- entreprenurial opportunity -madam carol
- 5TH OCT MON(DAY CLASS) BY MADAM CAROL - SUBTOPIC: MERGER
- 7TH OCT WED(EVENING CLASS) BY MR. KEVIN - SUBTOPIC: MERGERS
- 10TH OCT SAT(EVENING CLASS) BY MR. KEVIN - TOPIC: BUSINESS PLAN
- 12TH OCT MON(DAY CLASS) BY MADAM CAROL - SUBTOPIC: BUSINESS PLAN(CONTINUATION)
- 14TH OCT WED(EVENING CLASS) BY MR. KEVIN - SUBTOPIC: FINANCIAL PLAN
- 17TH OCT SAT(EVENING CLASS) BY MR. KEVIN - SUBTOPIC: INTELLECTUAL PROPERTIES
- 19TH OCT MON(DAY CLASS) BY MADAM CAROL - TOPIC: MARKET
- 21ST OCT WED(EVENING CLASS) BY MR. KEVIN - SUBTOPIC: TYPES OF BUSINESS OPPORTUNITIES
- 22ND OCT THUR(DAY CLASS) BY MADAM CAROL - SUBTOPIC: MARKET RESEARCH
- 24TH OCT FRI(EVENING CLASS) BY MR. KEVIN - TOPIC: MARKETING
- 24TH OCT MON(DAY CLASS) BY MADAM CAROL - TOPIC 8: COMMUNICATION
Topic 3
1 Lesson
Topic 4
1 Lesson
Topic 5
1 Lesson
Topic 6
3 Lessons
Topic 7
2 Lessons
Topic 8-MARKETING
1 Lesson
This course equips learners with the knowledge and practical skills required to identify business opportunities, develop entrepreneurial ventures, and communicate effectively in professional and business environments. It introduces learners to entrepreneurship concepts, business planning, innovation, communication techniques, business correspondence, presentations, and interpersonal skills. The course prepares learners to become innovative entrepreneurs and effective communicators capable of succeeding in today's competitive business environment.
CONTEXT:
- Introduction
- Definition of entrepreneurship, entrepreneurs and sustainable entrepreneurship
- Historical development of entrepreneurship
- Characteristics of entrepreneurs
- Importance of entrepreneurship
- Challenges of entrepreneurship
- Entrepreneur’s contribution to development
- Developing individual innovation
- Role of creativity
- The creative process
- Areas in which people are creative
- Approaches to creative problem solving
- The innovation process
- Types of innovation
- Sources of innovation
- Principles of innovation
- Assessing entrepreneurial opportunities
- Problems encountered in selecting new ventures
- Factors considered in setting up a new venture
- Factors that determine success of a new venture
- Reasons why new ventures fail
- Importance of business incubators
- Entrepreneurs and market research
- Assessing the feasibility of business ideas
- Business plan overview - format
- Research purpose and objectives for entrepreneurs
- Secondary and primary sources of data
- Marketing plan
- Marketing research
- Sales research
- Pricing strategies
- Creating a new venture
- Forms of business ownership
- Buying an existing business
- Franchising
- Sources of finance for a new venture
- The venture capital market
- Entrepreneurial growth and technology
- Life-cycle of an enterprise
- The success and failure factors at every stage of growth
- Decision making and growth
- Business networking
- Use of internet and E-commerce
- Electronic and mobile money transfers
- Business communication basics
- Meaning of communication
- Benefits of effective communication
- Internal and external communication
- Choosing the channel of communication
- Stages in the communication cycle
- Barriers to effective communication
- Steps to effective communication
- Written communication
- Rules of effective writing
- Writing business letters
- Application letters
- Memorandum
- Reports
- Electronic mail
- Oral and visual presentation
- Meaning of a presentation
- Knowing the audience
- Location and size of audience
- Designing the presentation
- Use of visual aids
- Methods of presentation
- Meetings
- Types of meetings
- Attending meetings
- Notice and Agenda
- Role of the chairperson
- Role of the secretary
- Role of participants
- Conduct of meetings
- Minutes of meetings
- Ethics and integrity in business communication
- Concept of ethics and integrity
- Significance of ethical communication
- Factors influencing ethical communication
- Ethical dilemmas in communication
- Guidelines to handle communication ethics dilemmas
- Business ethics in communication
- Emerging issues and trends
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